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Fox to Acquire Roku for $22B — Consolidation of Media, Sports and CTV Platform

Fox покупает Roku за $22 млрд — объединение медиа, спорта и платформы CTV

Colleagues, here’s a media and streaming update: Fox has confirmed its acquisition of Roku in a $22 billion deal.

Fox will integrate its news and sports channels and the Tubi service with the Roku platform. The company says this will grant access to Roku’s 100 million-household audience and enhance ad targeting.
The transaction has been approved by the boards and is expected to close in H1 2027; Fox has secured $12 billion in financing.
Why it matters: the consolidation strengthens Fox’s position in CTV and reduces dependence on traditional content distribution.
How will this concentration affect advertising budgets and competition in streaming?

#media #streaming #CTV #advertising

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