Meta opens global access to Meta Business Agent on WhatsApp Business

Colleagues, a quick AI update: Meta has made Meta Business Agent globally available on WhatsApp and Instagram.

- Handles inquiries, recommends products, books appointments, qualifies leads, and hands off to human agents.
- Daily chat briefs and analytics are being tested; market‑research and calendar‑management features are planned.
- The agent will be included in some WhatsApp Business Premium tiers; larger clients will pay per token. A platform for custom integrations (Shopify, Zendesk, Shopee) is in development.

Why it matters: WhatsApp is becoming a workflow‑automation tool for SMBs.

How will this affect support and sales in your business?

#AI #WhatsAppBusiness #chatbots #automation